The Relationship Fundraising Framework:
How Executive Directors Move from Small Checks to Transformational Gifts—Without a Development Team
A live, practical training for nonprofit leaders who want to raise major gifts through authentic relationships—not pressure, guilt, or “sales tactics.”
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Live training • Free to attend • Limited seats
This Training Is for You If…
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You’re an executive director or nonprofit leader without a development team
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Fundraising feels awkward, inconsistent, or heavier than it should
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You care deeply about your mission—but don’t want to “sell” it
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You want major gifts without becoming someone you’re not
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You’re tired of small, unpredictable donations and want sustainable supportÂ
Why Fundraising Feels So Hard for So Many Leaders
Most nonprofit leaders weren’t trained to fundraise.
You were called to lead, serve, and make an impact—not to chase money or pressure people into giving.
So when fundraising feels uncomfortable, it’s not because you’re failing.
It’s because most leaders were taught a transactional fundraising model that:
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Creates pressure
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Feels misaligned
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Leads to avoidance and burnout
There is a better way—and it works.
Fundraising Isn’t About Asking for Money
It’s about building trust.
In this live training, you’ll learn why the most successful nonprofit leaders don’t focus on “the ask” at all—and how shifting to a relationship-based approach unlocks confidence, clarity, and transformational gifts.
You don’t need a development team.
You don’t need fancy systems.
You need the right framework.
In This Live Training, You’ll Learn:
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Why “asking for money” is the wrong starting point—and what to do instead
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The Relationship Fundraising Framework used by leaders raising major gifts
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How to move donors from interest to investment without pressure
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What to say (and what not to say) in donor conversations
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How to lead fundraising confidently—even if it’s not your background
If you’re like most executive directors, you weren’t trained to fundraise.
You stepped into leadership because you care about impact — not because you wanted to become a development professional.
That’s exactly why this framework exists.
Save Your Seat for the Live Relationship Fundraising Training
Free to attend • Practical • Designed for Executive Directors
