Stop Waiting Until You Need the Money: Why Major Gift Relationships Must Start Before the Ask

Your organization needs to raise money. So the board starts asking: Who can we ask?

But if that's when you begin building relationships with prospective major donors, you've already put yourself at a disadvantage.

In this episode of Huddle Up with Mark The Fund Coach, we're exploring why Major Gift Leaders build donor relationships long before they need to ask for anything.

We'll talk about why your organization's urgency isn't necessarily your donor's urgency, how transactional fundraising creates a cycle of constantly starting over, and why genuine cultivation is about much more than waiting for the right moment to make an ask.

You'll also learn how to begin building a relationship pipeline by identifying people whose connection with your mission is worth intentionally deepening today.

Because relationships aren't what you do before the ask. Relationships are the work.

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