S3 E5 Making the Ask Without Making It Awkward: How to Invite a Donor to Make a Major Gift

You know your donor. You've built trust. You've explored what matters to them. But when it's finally time to invite them to make a significant gift, the conversation suddenly feels uncomfortable.

In this episode of *Huddle Up with Mark The Fund Coach*, Mark explains why asking for a major gift doesn't have to feel like a sales pitch—and how Executive Directors can approach the conversation with greater confidence.

You'll discover how to connect the invitation to a donor's interests, make a clear and respectful request, give the donor space to respond, and navigate a "no" or "not yet" without jeopardizing the relationship.

Because the ask isn't about pressuring someone to give. It's about inviting them to invest in a vision they care about.

A great major gift ask doesn't interrupt the relationship. It grows out of it.

Get more practical Major Gift Leadership ideas in The Weekly Huddle: https://www.thefundcoach.com/opt-in