Why Year-End Giving Matters More Than You Think

As we head into the final stretch of the year, every nonprofit leader feels that familiar mix of urgency and opportunity. Year-end giving is when nearly 40% of annual donations come in — but here’s the secret most leaders miss: this season isn’t just about finishing strong. It’s your best chance to plant the seeds for sustainable major gift growth. In this week’s Huddle Up with Mark The Fund Coach, I’ll unpack how to turn December generosity into year-round momentum — so you’re not just closing gifts, you’re opening lasting relationships. #majorgifts #relationshipfundraising #fundraising #nonprofitfunding #nonprofitleadership #nonprofit ***FREE RESOURCE ALERT!*** FREE GUIDE: 5 Habits of Executive Directors Who Land Big Gifts: bit.ly/4hFkOth Connect with me on LinkedIn: https://www.linkedin.com/in/mlduncan/ To get this video podcast in your inbox, visit and subscribe here: https://www.thefundcoach.com/opt-in Need 1:1 Coaching? Click here to schedule a strategy session to discuss your fundraising needs: https://www.thefundcoach.com/discovery-call-booking-page Windfall - Wealth Analytics Report: https://analytics.windfall.com/partner/the-fund-coach Subscribe to the podcast on Apple -https://podcasts.apple.com/us/podcast/huddle-up-with-mark-the-fund-coach/id1799766114 or Spotify https://open.spotify.com/show/03LPM7zjoDMLV0OGPJBxTO?si=c730fc5b97a04854 Bonus Resource: Windfall’s Kyle Curry discusses how to leverage segments in the Windfall application to enhance our Giving Tuesday and year-end fundraising efforts. He highlights the importance of reaching out to high net worth individuals who have previously donated on Giving Tuesday and in December, as they are likely to give again, especially for tax write-off purposes. He also emphasizes the value of re-engaging past donors, even those who contributed smaller amounts, to build relationships for larger gifts in the future. Additionally, He encourages you to utilize the matching gift information to maximize donations before the year ends. Please take action by prioritizing these segments and incorporating them into your outreach strategy. https://www.loom.com/share/6645d50c0c1248c6901f2ac4fdcbdb3c